Name the Jaguar

In 2010, a crew from CBS "60 Minutes" travelled to the Brazilian Pantanal to showcase Panthera's innovative Pantanal Jaguar Project through the CBS program, “In Search of the Jaguar.” During the program’s filming, Panthera’s jaguar scientists were able to capture and place GPS (Global Positioning System) collars on two jaguars, including the first female jaguar collared through the Pantanal Jaguar Project! Afterwards, Panthera held a ‘Name the Jaguar’ contest in which supporters submitted name ideas and voted on the top four names for this female jaguar. “Noca” was chosen as the winning name, with 46% of the votes. This name is a play on the word “onca,” which is the scientific species name for jaguar – Panthera onca – and also means ‘jaguar’ in Portuguese. Thanks to all of our fans who participated in the ‘Name the Jaguar’ contest!

  • 1. Submityour name idea
  • 2. Votefor your favorite
  • 3. Seethe winning name

And the Winner is...


You named her, now help us save her.

Jaguars are the largest and most iconic cat living in the Americas today. While jaguars live in 18 countries in Latin America, from Mexico to Argentina, their future is threatened by illegal hunting, deforestation and over hunting of their prey by people. Because of these threats, jaguars have been eradicated from 40 percent of their historic range.

Through the Pantanal Jaguar Project, Panthera is conserving jaguars like Noca in the largest wetland in the world, in Brazil, and is working in a total 13 of the 18 jaguar range states through Panthera’s Jaguar Corridor Initiative. Panthera works bottom up, with local communities and conservation organizations, and top down, with heads of state, to connect and protect key jaguar populations, preserve jaguar habitat and prey, and mitigate human-jaguar conflicts to ensure the future of this irreplaceable species

Will you join us in our fight to save the jaguar?

donate now
Meet the JaguarPanthera's Jaguar Corridor InitiativePanthera's Pantanal Jaguar Project