PUMA has partnered with Panthera and premier African ecotourism operator, Wilderness Safaris, on a new initiative in Zambia’s Kafue National Park to halt the poaching of lions and other wildlife in the region. PUMA’s support of this project will allow Panthera and our partners on the ground to outfit and expand anti-poaching units and improve law enforcement monitoring in one of just nine countries in Africa home to more than 1,000 lions.
PUMA is one of the world’s leading Sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. The company, which was founded in 1948, distributes its products in more than 120 countries, employs about 11,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong.Learn about our other partners