Panthera, founded in 2006, is devoted exclusively to the conservation of wild cats and their ecosystems. Utilizing the expertise of the world’s premier cat biologists, Panthera develops and implements global conservation strategies for the most imperiled large cats – tigers, lions, jaguars, snow leopards, cheetahs, cougars and leopards. Representing the most comprehensive effort of its kind, Panthera works in partnership with local and international NGOs, scientific institutions, local communities and governments around the globe. For more on Panthera, visit Our Mission page.
Current job openings:
Digital Marketing Manager
Digital Marketing Manager
Location: New York, New York Reports to: Senior Director of Communications
Panthera is seeking a mission-minded analytics geek to develop and implement a data-driven digital strategy to grow visibility and engagement, recruit new constituents, and increase online giving. Working with both the communications and development teams on shared goals, the DMM will manage Panthera’s social media channels, website, email marketing, SEO, and Google Grant programs, as well as create and implement online fundraising campaigns and digital events. Possessing a strong knowledge of digital marketing best practices and trends, as well as a passion for data, the DMM will conduct regular analysis of digital performance against organizational metrics and industry benchmarks to inform future activities, and will be responsible for reporting. The DMM will manage a Digital Marketing Specialist and will be responsible for training and developing that staff member.
Principal responsibilities and duties
Develop and implement lead generation and email marketing program in line with content strategy to grow donor pipeline and increase engagement among all constituents. Oversee list development and management plan, segmentation strategy, and workflow development
Develop and manage social media and influencer strategy to expand distribution of Panthera’s high-quality content and increase visibility to new audiences
Develop and implement online acquisition, engagement, and fundraising campaigns
Work with in-house team and outside developers to optimize website for conversions
Manage Google Grant to maximize performance against agreed upon goals
Measure and assess performance across digital platforms using a variety of analytics and tracking tools; provide insights and key learnings to internal teams and other stakeholders
Stay current with digital marketing trends and best practices, especially in the non-profit sector; research new platforms, apps and vendors and make recommendations to improve performance and ROI
Perform other duties as needed
The ideal candidate should have 4+ years professional experience in a digital marketing role, preferably in the non-profit sector, with strong knowledge of content marketing, email marketing, social media, SEO, measurement tactics and tools. Must be experienced in the management of digital marketing campaigns across multiple channels and executing complex plans collaboratively, calmly and precisely.
The candidate is an energetic, positive thinker who can inspire others with his/her ideas, as well as support others’ contributions. H/she must be able to work well within and across teams, as well as with executives. The candidate should be a detail and deadline-oriented serial planner, experienced with project management practices and software. Some management experience required, including goal setting, developing talent, and managing performance. Excellent written and verbal communication skills are required, as well as an obsession with accuracy and commitment to excellence.
The candidate will have a Bachelor's degree (BA/BS) in marketing, communications, or related field from a four-year college or university and 4+ years related experience and/or training, or equivalent combination of education and experience. A passion for wildlife is a must, with specific experience in an environmental/wildlife conservation non-profit strongly preferred.
Must be able to work occasional late evenings, weekends and holidays.